Syrian startups join GJU Startup Alley with SyrIA support
Bayyaa, Novberg Solutions and VRAIONEX showcased Syrian digital innovation at GJU Startup Alley 2026, with participation supported through the DAAD-funded SyrIA project.
Three Syrian startups—Bayyaa, Novberg Solutions and VRAIONEX—participated in Startup Alley 2026 on 19 October at the German Jordanian University (GJU) main campus in Al-Mushaqqar. Their participation took place through SyrIA—Syrian Innovation in Academia—with support from the German Academic Exchange Service (DAAD), bringing Syrian entrepreneurial talent to the GJU Future Tech Summit 2026.
Organised by Startup Grind Amman and GJU in collaboration with Parachute16, Startup Alley offered a platform for startups to present their solutions and connect with investors, industry representatives, researchers, students and the International Conference on FutureTech 2026 (ICFT) community. Participants had opportunities to receive product feedback and explore potential business and research partnerships.
Meet the participating startups
Bayyaa provides cloud-based e-commerce solutions that help businesses and retail chains operate under their own brands. Its services connect branches, automate sales and inventory information in real time, and use artificial intelligence to analyse purchasing behaviour.
Novberg Solutions develops software, artificial intelligence applications, embedded systems and other digital solutions. Its work includes web and mobile development, data solutions and systems engineering, with an emphasis on performance and long-term reliability.
VRAIONEX develops virtual and augmented reality experiences integrated with artificial intelligence. Its products and services focus on interactive, immersive digital experiences for individuals and businesses.
Connecting entrepreneurship and academia
Through this participation, SyrIA supported opportunities for Syrian entrepreneurs to present their work to a regional innovation community and explore connections with academia and industry. The activity complements the project's wider work on academic cooperation, innovation and the modernisation of Syrian higher education.
